|Other titles||Journal of international consumer marketing.|
|Statement||T.S. Chan, editor.|
|Contributions||Chan, Tsang-sing, 1950-|
|LC Classifications||HF5415.33.A78 C66 1999|
|The Physical Object|
|Pagination||122 p. :|
|Number of Pages||122|
|LC Control Number||99029172|
Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. "Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s billion population as it explores Asia’s cultural values, consumer perceptions, and by: 7. According to consumer behavior study, the factors that affect decisions for purchase, usage and disposal of goods and services can be classified into four main groups: the psychological core (the source of knowledge and information), the process of making a decision, the consumer's culture and consumer behavior outcomes.
Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. Consumer Behaviour Jane Priest is a Teaching Fellow at Edinburgh Business School and teaches parts of the on-campus Marketing course, as well as the Consumer Behaviour elective by distance learning. She is a key member of a team exploring how technology can File Size: KB. The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And External Environment And Its . A new study has decoded the psychological make-up of Asian consumers. They value the family, believe in hard work, and are financially conservative. They .
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